FLORSHEIM WHOLESALE POLICIES

Florsheim Third Party Marketplace Policy

Florsheim limits selling on third-party sales channels, including but not limited to Amazon.com and Walmart.com, to authorized sellers only. Those sellers will be notified by Florsheim sales management and/or their sales representative.

Dealers in violation of this policy will receive notification from map@florsheim.com and/or Florsheim sales management. Dealers selling under an alias will be contacted through Amazon’s “Contact Us” if they are not identifiable, and are subject to the same unilateral agreement.

Thank you for working with us to maintain price integrity online.

VIEW POLICY PDF

Unilateral Internet Minimum Advertised Price (IMAP) Policy

1. Purpose

Florsheim is committed to maintaining the quality, reputation, and perceived value of its products while supporting retailers who invest in promoting, marketing, and selling the Florsheim brand.

To support these objectives, Florsheim has established this Unilateral Internet Minimum Advertised Price ("IMAP") Policy governing the online advertising of Florsheim products.

This Policy is established independently and unilaterally by Florsheim and applies solely to advertised prices, not the actual prices at which retailers may sell Florsheim products.

2. Who the Policy Applies To

This Policy applies to U.S.-based internet retailers and distributors advertising Florsheim products for sale online.

This Policy does not apply to retailers whose primary means of distribution is through physical retail stores and whose internet presence is limited to their own proprietary websites. Such retailers may advertise Florsheim products on their own websites at the same prices offered in their physical retail locations, including prices below the otherwise applicable IMAP Price.

Advertising and sales through third-party online marketplaces remain subject to Florsheim's separate Authorized Retailer Policy and any applicable IMAP requirements.

This Policy does not apply to international retailers or distributors, including those based in Canada.

3. Covered Products and Minimum Advertised Prices

Unless otherwise specified by Florsheim, the minimum advertised price ("IMAP Price") for a Florsheim product shall be its current Florsheim suggested list price.

Florsheim may designate certain products as subject to a specific minimum advertised price floor or exempt from this Policy ("Non-MAP Products"). Florsheim maintains and publishes a list identifying these products and their applicable pricing classifications. Retailers should contact Florsheim or their local Florsheim sales representative for the current list and additional details.

Products subject to a designated price floor may not be advertised below that established price. Non-MAP Products are not subject to the advertised pricing restrictions of this Policy.

Florsheim reserves the right to establish, adjust, or modify the IMAP Price or pricing classification of any product at its sole discretion and will communicate applicable changes to affected retailers.

4. Internet Advertising Restrictions

Retailers subject to this Policy may not advertise Florsheim products anywhere on the Internet at prices below the applicable IMAP Price, whether expressly or by implication.

This restriction includes, but is not limited to:

Retailer websites, product pages, shopping sites, online marketplaces, auction sites, and other internet-based platforms.
Banner advertisements, pop-up advertisements, sponsored search results, social media advertising, and other forms of digital advertising.
Broadcast emails, promotional emails, and other electronic marketing communications.
Links to third-party websites displaying Florsheim products at prices below the applicable IMAP Price.
Advertised coupons, rebates, promotional offers, or other discounts that expressly or implicitly communicate a price below the applicable IMAP Price.
Bundled offers, free or discounted products, or other incentives that effectively reduce the advertised price of a Florsheim product below the applicable IMAP Price.

Retailers may not use language, graphics, strikethrough pricing, or other representations that communicate or imply an advertised price below the applicable IMAP Price.

5. Shopping Cart and Checkout Pricing

Retailers subject to this Policy may independently determine the actual prices at which they sell Florsheim products, including prices offered within the shopping cart or checkout process.

However, retailers may not advertise, display, or imply that a price below the applicable IMAP Price is available through the shopping cart or checkout process.

Language or promotional devices such as "See Price in Cart," "Add to Cart for Price," "Check Cart for Price," "Price Too Low to Show," or similar statements that suggest the availability of a price below the IMAP Price are prohibited.

Advertised coupons, discount codes, promotional offers, or other incentives that expressly or implicitly communicate a price below the applicable IMAP Price are also prohibited.

6. Actual Selling Prices

This Policy applies only to the internet advertising of Florsheim products.

THIS POLICY DOES NOT ESTABLISH OR RESTRICT THE PRICE AT WHICH A RETAILER MAY ACTUALLY SELL FLORSHEIM PRODUCTS. RETAILERS REMAIN ENTIRELY FREE TO DETERMINE THEIR OWN SELLING PRICES.

This Policy does not restrict prices individually communicated to customers through personal correspondence, individual emails, or telephone conversations, or prices displayed within an online shopping cart or checkout process.

This Policy does not apply to advertisements in non-electronic media, including newspapers, magazines, printed catalogs, direct mail, or in-store signage.

7. Consequences of Violating This Policy

Florsheim reserves the right, in its sole and independent discretion, to determine whether a retailer has violated this Policy and to take appropriate action.

Such action may include:

Suspension or discontinuation of direct-to-consumer drop shipments on behalf of the retailer.
Suspension or discontinuation of business relationships with the retailer.

Florsheim is not obligated to provide advance notice, warnings, or an opportunity to cure before taking action under this Policy.

All decisions regarding the administration and enforcement of this Policy shall be made independently by Florsheim.

8. Unilateral Policy

This Policy is a unilateral statement of Florsheim's advertising standards and is not an agreement between Florsheim and any retailer or distributor.

Florsheim does not seek or require any retailer's agreement, acceptance, consent, or assurance of compliance with this Policy.

Each retailer remains free to determine independently whether to comply with this Policy. Florsheim reserves the right to determine independently whether and on what terms it will continue doing business with any retailer.

9. Special Announcements and Policy Modifications

Florsheim may, at its sole discretion, authorize special promotional programs, temporary exceptions, or adjustments to applicable IMAP Prices.

Florsheim reserves the right to amend, suspend, or discontinue this Policy, in whole or in part, upon notice.

All determinations regarding the interpretation, administration, and enforcement of this Policy shall be made independently by Florsheim.

Effective Date: 10/1/2026

Issued By: Weyco Group, Inc. d.b.a. Florsheim Shoes