Milton Florsheim starts The Florsheim Shoe Company in Chicago. The first Florsheim retail store opens shortly after. As the shoes gain popularity, they are featured in magazines such as The Saturday Evening Post and The Cosmopolitan.
In an early example of brand-building years ahead of its time, the Florsheim name is added onto the pullstrap and inside of every shoe to let consumers know that they are purchasing a "genuine Florsheim."
Florsheim introduces the Flor-Scope to its retail stores. In the early 1900s, it was common to use a fluoroscope to x-ray a customer's foot to ensure a proper fit.
Florsheim becomes one of the principal manufacturers and suppliers of boots to American soldiers fighting in World War I.
America enters World War II. Eager to do their part, Florsheim begins producing shoes for our troops. In fact, before long, half of all the shoes Florsheim makes go toward the war effort.
The Florsheim Shoe Company unveils a gleaming, state-of-the-art factory in downtown Chicago.
Florsheim retail stores revolutionize the industry by bringing shoes out of the back rooms and into stores for customers to browse freely. This novel practice soon becomes the norm in shoe stores all across the country.
The Florsheim Express Shop is introduced in all Florsheim retail stores. The first of its kind in the world, this innovative computer kiosk allows customers to order any shoe from the entire Florsheim line, rather than restricting sales to what is in stock.
In May of 2002, the Florsheim trademark returns to its roots when purchased by Weyco Group. The senior officers of the company are fifth generation Florsheim and proud to carry on the family tradition that Milton started. They are committed to creating shoes that embrace Florsheim's heritage of quality, craftsmanship and timeless styling.
To honor Florsheim's 125th anniversary, they created a limited edition collection of shoes to pay tribute to our vintage styles that started it all. This collection honors Florsheim's humble beginning, and celebrates how far they have come through the re-imagination of fie classic silhouettes.